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Anything free is always welcome - similarly, for web tracking. We all agree that web tracking is very useful to be able to determine how well your website is doing, but for most web tracking software there would be a price attached to it but there are some web statistic monitoring programs which come without a charge. This helps you a lot as you are able to make the necessary changes for your website after taking into account the date that is generated and that too, this date is coming to you without a cost. The different types of data which can be very useful would be: 1. On a weekly basis, to be able to know "User Sessions". That is the number of visits from a user per week. 2. To be able to see how many pages each website visitor counter has seen, since that indicates the interest that the person has shown. Logically, the more pages, he has seen, means, the more chances that the visit will be a more productive one from the perspective of the website owner. 3. Referrals - means how many people are actually visiting your website through other search engines. They may be having a link which is directing the viewer to your website. Here, it could help you to determine how effective your online advertising is - whether you should really be spending money on some search engines which are not giving you the desired returns. You could look at the referrals which are coming from search engines or from domains such as yahoo.com or google.com 4. Page views per visit - This will tell you as to the number of pages visited by each visitor and also the time spent on each page. It also would tell you the page on which he entered the website (which would normally be the home page) and the page from which he exited - if in both cases, it happens to be the home page, then it simply means that the website, its layout or maybe its content is not compelling enough for the surfer. There is something which prevents him from not proceeding ahead and exiting the website - This causes for suitable corrective measures. You need to do sufficient market research and check what the competition is offering and make suitable changes in your website. It could either be the content, the visual appeal, the topography - all with a focus to make the viewer stay on your website and make it productive for you. 5. Sales - You should keep a track of the sales that are happening, preferably, on a weekly basis and also on various advertising media - it could be online (which is through the website), it also could be the television, hoardings, movie advertisement slots, journals and newspapers. Since it is important to know what each advertising media is contributing towards your actual sales, based on this data, you could ensure that your advertising budget is also distributed in the same proportion. There is no point in spending too much, say, on the website if it is not bringing in the desired results - else, you should be prepared to bring about the necessary changes in your website tracker so as to make it more productive. Author box It is important to have an efficient web tracking software that keeps a track of the number of visitors to your website, accurately, on a daily, monthly and weekly basis. When it is a free web tracking software it works as a bonus. For details check http://www.gostats.com
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