Characteristics of Mobile Internet Search

In theory, a mobile Internet search engine offers a similar service to a regular Internet Web search. A user types a phrase, and the search engine should return a list of relevant pages as quickly as it can.

On the mobile Internet, however, getting this process right isn’t without its challenges, for both the search engine and the user!

The made-for-mobile Internet is a little different from the regular Internet Web, and some of those differences make events somewhat surprising. Here are some key examples:

- Mobile Web pages aren’t as large as their cousins on the regular Web, so they don’t contain as many words to be indexed. Ensuring that the pages are relevant to what you, the user, want to find is a little more difficult.

- The mobile Web is less “linked” than the regular Web. Because mobile Web pages have precious little space for a screen display, they don’t waste it on links to other sites, and focus instead on their primary content. That concept works well — until a Web search engine, which is accustomed to being able to judge the quality of sites based on incoming links, tries to figure out whether it’s important.

- Mobile search is for mobile users. When you’re searching for something on the regular Web, you’re probably sitting at a desktop computer with a decent-size screen, and you’re rarely in a hurry to go anywhere. But the mobile Internet is, by definition, a medium designed to be used by humans on the move! Mobile device keyboards make typing keyword searches difficult in the first place; users don’t necessarily have the time and patience to skim page after page of less relevant results. And location is important: Users very often want results that are relevant to their whereabouts.

- The mobile Web is, in many parts of the world, just emerging from wireless carrier portals (or walled gardens). Users ought to be allowed to search for content both on and off those mobile Internet portals, and even then, made-for-mobile content doesn’t yet exist for many topics. To address this situation, some mobile Internet search engines provide a transcoding service to collapse full, desktop-style Internet Web pages into a sort of mobile-readable format. Although this solution doesn’t always provide a particularly good experience for mobile users, it might be better than nothing. A collapsed Web page might still contain the material you’re looking for, in the absence of a dedicated mobile Internet page on that topic.